Personalized teamwork.National and international focus.
Multidisciplinary Knowledge
We value integrating knowledge from different disciplines, as well as a label-free teamwork approach to extract the maximum value from both data and business cases.
Collaboration and Trust
We prioritize close collaboration with our clients, working as part of their teams and striving to deeply understand their businesses to ensure that the solutions delivered are truly effective.
Innovation and Continuous Learning
We maintain active collaboration with universities and business schools, reflecting our commitment to innovation and education as an integral part of our corporate DNA.
Analyticae’s mission is to provide the analytical techniques and infrastructures that enable our clients to achieve their goals of improvement and growth. We build long-term collaborative relationships, supporting them throughout the entire analytical process—from data reorganization and the development of machine learning and AI models to decision-making.
I’m Rocío González Martínez, co-founder of Analyticae and passionate about marketing and data analytics. Throughout my career, I’ve had the privilege of working with leading companies such as IKEA, IBM, Barclays, Fujitsu, and others. These experiences have allowed me to learn, grow, and develop innovative solutions that help transform data into actionable strategies.
As a PhD in Data Science, I love exploring how technology and data can enhance business impact. At Analyticae, my mission is to create customized projects that truly make a difference for our clients, always with a professional, approachable, and collaborative mindset.
I enjoy sharing my expertise as a university lecturer, but what truly motivates me is teamwork: seeing ideas come to life and contributing to collective success.
Outside of work, I recharge in nature, walking my greyhound, and spending time with my family, who have always been my greatest driving force.
I’m Julián Gómez Cuadrado, CTO and co-founder of Analyticae, passionate about technology and applied research. My main professional drive is developing innovative solutions with cutting-edge technology to foster business growth across different sectors.
Throughout my career, I’ve applied my expertise in R&D, telecommunications, insurance, public administration, and recruiting, among other fields. More recently, I’ve focused on developing artificial intelligence products and Big Data tools.
On a personal level, I enjoy sharing my experience with the next generation of data scientists. I teach at several schools and serve as an adjunct professor in master’s programs at UNED, the University of Valladolid, and the Complutense University of Madrid, where I strive to bring a practical approach to learning.
I’m also a huge family man who loves spending time with my wife and four children. Hiking is one of my favorite hobbies.
Francisco Pastor
Productivity Director, Perichán
We are collaborating with Analyticae on several projects based on predictive models, and the experience has been very positive. Their team stands out for its professionalism, approachability, and high technical expertise. They have quickly understood our specific needs and provided precise and effective solutions that are already generating value in our processes. In addition, we are deploying AI solutions that help us make data-driven decisions throughout the production cycle. All of this is reducing waste, improving planning, and increasing the reliability of service to our customers.
José Luis Vega-Leal
Head of Sales & Marketing, Bofrost
Thanks to Analyticae, we were able to develop a customer portfolio clustering project that allowed us to improve customer retention, purchase frequency, and increase their value. Throughout the process, the closeness and commitment of the Analyticae team stood out; they became an additional member of bofrost*, achieving a deep understanding of our business, which was key to the success of the project.
Cristina Sánchez Figueroa
University professor, UNED
We collaborated with Analyticae in the Master’s in People Analytics because of the knowledge they bring, based on the experience developed through the projects of the companies they work with. The Master’s program trains students in the field of Human Resources and requires instructors who are specialized professionals, contributing differentiating elements in the transformation processes of people management. Analyticae’s commitment to education and continuous learning allows students to explore new analysis techniques and data sources, providing a much more comprehensive vision for talent and people management.
Ana López Navajas
Researcher, Generalitat Valenciana
After three unsuccessful attempts to design a database that could meet our various requirements, coming across Analyticae was a true breakthrough. Their attentive listening and dedication enabled them to conduct a thorough analysis of our needs and propose a series of solutions that effectively addressed those requirements. This finally resulted in a resource hub designed to serve not only different audiences but also distinct needs.
The fact that this was a cultural and educational product made it stand apart from other projects. Nevertheless, Analyticae’s proposals—based on a sharp, thoughtful analysis—were highly valuable and even went beyond our initial expectations. They gave the resource remarkable versatility and scalability, clearly enhancing its overall quality.
The team stands out not only for its efficient collaboration and ability to analyze needs to deliver tailored IT solutions, but also for the remarkable commitment they show to the project, truly making it their own. They make the process significantly easier, their approachability is outstanding, and all of this reflects in the excellence of the final product.
Luis Miguel Motrel
IT Senior Manager, Acciona
Working with Analyticae on the projects we have collaborated on has been a continuous learning experience. We have tackled different initiatives, exploring new areas within People Analytics, always aiming to extract the most valuable insights from our employee data.
Managing employee information in such a complex environment as that of a multinational, and in our case across different sectors, is always a challenge. By working with Analyticae, we were able to gather data from multiple management systems, unify it, and provide the HR department with a new perspective on both the organization and its employees.
Always bringing fresh ideas, the Analyticae team has shown great capacity for hard work and for taking on new challenges, consistently working in a way that made them feel like part of our own team.
Irena Ivanovic
Customer Engagement Manager, Ikea
I worked with Analyticae as Customer& Consumer Engagement Manager for IKEA SEE during 2017 -2019. Analytical provided us with data mining advanced analytics reporting services, but also they delivered operation platform & email tools for our Loyalty clubs: IKEA FAMILY and IKEA for Business. They were more than partners,
I consider them as an active part of the core team since thy were providing more than expected. They always made sure to follow the timelines, they are punctual They are professional and highly experienced, with clear drive for business, experts in their areas, and also very important, working with them is fun! I am happy to recommend their services.
Ainara Simón
Chief Digital Officer, Bobo Choses
We worked with Analyticae as our partner for customer segmentation strategy. We started from a scenario with disparate and unstructured data sources, and they helped us build a solid, unified database. From there, we are now able to jointly define customer segmentation strategies and implement targeted communication campaigns. This has represented a significant step forward in our digital business strategy.
They are a highly professional team, deeply committed to the project. I especially value their involvement and proactivity, something essential in new initiatives, as it makes a big difference when the partner themselves brings the energy needed to move forward at a much faster and more agile pace.
Esther Sánchez
Directora de RRHH, Mundo Gestión CEE
Since we started working with Analyticae, our CV management process has taken a big step forward in quality. Their AI-based solution allows us to quickly and effectively filter and classify applications, resulting in a significant reduction in the time spent on each stage of the selection process. Now, we can focus more on evaluating talent and less on repetitive tasks.
On top of that, working with their team has been excellent: approachable, professional, and always willing to help. Highly recommended for any HR department!
